Pharma serialization: Unlocking enterprise-level visibility in 2025

Jan 14, 2025
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By Adam Bartlett
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Think about discovering your manufacturing site needs to halt production of a critical cardiovascular drug because trace amounts of a nitrosamine impurity were detected—an issue that could have been prevented with proper supplier oversight. That’s the reality of pharma manufacturing in 2025—it’s messier, more complex and far more demanding than ever before. You’re not just dealing with standard quality control anymore; you’re handling evolving regulatory requirements that change faster than you can update your SOPs, navigating a global marketplace where supplier quality issues can cascade through your entire production line and trying to keep your sanity intact while ensuring patient safety and continuous drug supply.

Here’s the thing about serialization that nobody talks about enough—it’s become so much more than just slapping unique identifiers on packages to keep regulators happy. When you combine it with true enterprise-level visibility, it’s like suddenly turning on all the lights in a dark warehouse. You can spot potential issues before they become problems, react to changes in demand before your competitors even notice them and, most importantly, sleep better at night knowing you can trace every unit from the factory floor to the pharmacy shelf. A single slipup can mean the difference between patients getting their lifesaving medication or a counterfeit product. So, it’s high time to embrace this level of control if you want to be an industry leader rather than a follower.

Visibility in 2025: A changing pharmaceutical industry demands effective visibility

First and foremost, the pharmaceutical industry you knew even five years ago barely resembles what you’re dealing with today. Here’s what’s driving the need for better visibility in 2025.

  • Evolving regulatory landscape: Remember when compliance meant meeting standards in just a handful of key markets? Those days are long gone. Now, you’re juggling DSCSA requirements in the U.S. while simultaneously adapting to new track-and-trace requirements popping up everywhere from Mumbai to Shanghai. Plus, regulators aren’t just asking for periodic reports anymore—they want real-time access to your data.
  • Globalization and supply chain complexity: Your grandfather’s pharmaceutical supply chain was a straight line from manufacturer to pharmacy. Today, you’re orchestrating a complex network of contract manufacturers, 3PLs and distributors across every time zone. Without rock-solid visibility, keeping track of genuine products and spotting potential counterfeits is like trying to find a needle in a global haystack.
  • Consumer expectations: Today’s patients aren’t just passive consumers—they’re informed stakeholders who want to know exactly where their medications come from and how they’re handled. They’re researching your supply chain practices and making decisions based on transparency as much as they are on efficacy.
  • Operational risks of poor visibility: Is a lack of visibility just an inconvenience? Ask the senior leaders at major pharma companies, where 48% report data silos hindering their team’s ability to collaborate effectively—a number that jumps to 53% in companies with billion-dollar-plus revenues, according to Aspen Technology. Or consider the stark reality of today’s $21 billion counterfeit drug market representing 10% of the world’s drug supply, according to the World Health Organization (WHO). And that doesn’t even account for supply chain disruptions. Without potent visibility, trying to manage a recall in this environment is like trying to drain a lake with a coffee cup.

The role of serialization in pharmaceutical manufacturing

Now, let’s cut through the jargon and talk about what serialization means for your day-to-day operations, why it matters and how it’s reshaping pharmaceutical manufacturing as you know it.

What is serialization?

At its core, serialization means giving every product in your supply chain a unique digital identity—think of it as a digital passport that records every step of its journey. But here’s what makes it powerful: It’s not just about tracking individual units. It’s about creating a seamless flow of information from your shop floor operations (L1-L3) through your enterprise systems (L4) and out to your external partners (L5). Every scan, every movement and every handoff gets logged and verified, creating a complete, tamper-proof history of each product.

The role of enterprise-level (L4) visibility

Think of L4 as the central hub powering your entire serialization operation. It sits between your shop floor systems and the outside world, turning mountains of serialized data into meaningful insights that transform how you run your business.

Want to track and trace a batch from raw materials to finished products? Your L4 system connects the dots across every production step, packaging line and quality check. Looking to spot trends in your supply chain performance? L4 aggregates manufacturing, warehousing and distribution data, revealing patterns you’d never catch manually. When a quality issue emerges, L4 lets you trace affected products in real time, wherever they sit in your supply chain.

L4 visibility also serves as your gateway to the wider pharmaceutical ecosystem. Regulators like the FDA demand real-time access to traceability data for DSCSA compliance. Your L4 system delivers it seamlessly. Trading partners need to verify product authenticity. L4 manages those connections. Healthcare providers or patients inquire about product history. L4 serialization makes sharing that information simple while keeping your sensitive data secure and controlled.

Beyond compliance: The evolution of serialization

The smartest manufacturers have figured out serialization delivers way more than just regulatory compliance. It’s transformed how you handle inventory, fighting shortages by showing what’s moving where. With counterfeit drugs wreaking havoc worldwide, serialization creates a digital trail that makes fakes stand out instantly. For instance, if you’re running a recall, L4 capabilities can help you quickly pinpoint which products need attention.

The market’s catching on, too. Everyone from major distributors to local pharmacies wants proof that their medications are the real deal and are properly handled. Serialization gives them that proof with hard data, not just promises. Every scan, every check, every verification builds trust in your products—from the moment they leave your facility until they reach the patient’s hands.

Systech: Your ally for L4 pharma serialization

You’ve seen how crucial enterprise-level visibility is for modern pharma operations. Now, let’s talk about a solution that makes this visibility achievable and practical for your business. Systech has spent decades understanding the real-world challenges you face with serialization, developing solutions that address your actual needs, not theoretical problems. You can see these real-life benefits in action through our work with Amici Pharmaceuticals, a virtual generic pharmaceutical manufacturer who faced the challenge of meeting regulatory requirements with limited internal resources. After evaluating potential partners, they selected Systech’s comprehensive L4 solution, leading to faster product processing and reduced supply delay penalties – tangible outcomes that directly impacted their bottom line.

Centralized data management with UniTrace®

Remember those headaches with data scattered across different systems? UniTrace®  eliminates that pain point entirely. Through EPCIS-based integration, it creates a live, unified view of all your serialized product data. The best part? You don’t have to rip and replace your existing packaging systems—UniTrace works seamlessly with what you already have on your floor. Think of it as the translator that gets all your systems speaking the same language so everyone from your packaging line operators to your supply chain partners has access to the data they need when they need it.

Scalable and interoperable solutions

Your serialization needs today might look very different from what you’ll need tomorrow. That’s why we at Systech built our solution to be packaging-equipment agnostic and modular from the ground up. Whether you’re a midsized manufacturer looking to meet basic compliance requirements or a global enterprise managing complex supply chain operations, we scale with you. Add new capabilities, integrate additional lines or expand into new markets—the system grows alongside your business, protecting your investment while keeping you ready for whatever comes next.

Advanced compliance and insights tools

Meeting compliance requirements is just the start. Systech’s platform automates reporting for everything from DSCSA to EUFMD, taking the manual work out of regulatory adherence. Real-time alerts catch potential issues before they become problems. AI-powered analytics turn your serialization data into actionable intelligence. Instead of just collecting data for compliance, you’re gaining insights that help you run your business smarter—from optimizing inventory levels to predicting maintenance needs on your packaging lines. The system doesn’t just tell you what happened—it helps you understand why and what you should do next.

Visibility that drives value: The new standard in pharma

Managing pharma supply chains in 2025 feels worlds away from the era of basic track-and-trace systems. Tracking a package used to mean drowning in paperwork and spending hours on the phone—now we’re operating in an environment of evolving regulations, increasingly savvy counterfeiters and ever-more-demanding patients. What was once a simple A-to-B process has transformed into a complex web of global partnerships, real-time verification requirements and zero-margin-for-error operations. Yet amid all this complexity, one truth stands clear: Visibility is the difference between thriving and constantly playing catchup.

Our decades of experience at Systech have taught us one important lesson: success in pharma manufacturing demands more than just technology—it requires solutions built from real-world understanding. Our solutions, anchored by UniTrace®, transform mountains of serialization data into actionable intelligence. Whether wrestling with compliance challenges, streamlining global supply chain operations or fighting against sophisticated counterfeiters, our integrated approach combines cutting-edge technology with practical industry expertise. Every manufacturer is unique, and we’ve built a system as flexible as it is powerful.

Ready to see what true enterprise-level visibility looks like? Contact us today, and let’s get to work.

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