Cosmoprof North America 2024 in Las Vegas was an incredible experience for Systech. We had the opportunity to connect with numerous industry leaders and address one of the most pressing issues in the cosmetics industry: product diversion. During the event, held from July 23rd to July 25th, we engaged with many companies who shared concerns about the unauthorized distribution of their genuine products.

Diversion is not just a significant threat but a pressing issue that can undermine brand integrity and consumer trust. It was enlightening to hear firsthand how widespread this issue is, with numerous companies recounting their struggles to maintain control over their supply chains. The consensus was clear: there is an urgent need for effective solutions to help ensure products reach consumers as intended.

At our booth, we showcased Systech’s innovative UniSecure® technology, which provides a unique digital fingerprint for each product. This solution helps ensure authenticity and enables traceability throughout the supply chain. The response from attendees was overwhelmingly positive, as they saw the tangible benefits of our technology in real-time demonstrations.

Our discussions revealed that many companies are deeply affected by diversion. They expressed how it not only impacts their bottom line but also damages their brand reputation. In regions like the United States, where serialization isn’t yet mandated, the need for proactive measures is even more critical. Systech’s serialization solutions, combined with UniSecure, offer an unparalleled defense against both diversion and counterfeiting.

By fingerprinting each product, Systech enables a visible and verifiable supply chain. This transparency is essential for cosmetics companies striving to protect their brands and ensure that their products reach consumers in their intended form and quality. Attendees were particularly interested in how our technology could provide peace of mind by safeguarding against unauthorized distribution channels.

One key takeaway from Cosmoprof is the industry’s readiness to embrace advanced technology for brand protection. Companies are recognizing the importance of serialization and the added value it brings in terms of supply chain security and consumer trust and talking about how to potentially integrate AI into brand protection.

We were thrilled to engage with so many forward-thinking companies and share how Systech’s solutions can drive innovation and security in their operations. The conversations we had were not only insightful but also reinforced our unwavering commitment to providing cutting-edge technology to help combat diversion and counterfeiting.

For those who couldn’t attend, we invite you to learn more about our UniSecure platform and see how it can benefit your business. Ensuring product integrity and maintaining consumer trust are paramount, and Systech is here to help you achieve that.